The 2024 Día de Los Muertos celebration in Old Town San Diego was a colorful and moving tribute to life, memory, and tradition. Visitors gathered from near and far to honor the loved ones who came before them, filling the historic neighborhood with the sounds of music, the fragrance of marigolds, and the sight of beautifully crafted ofrendas (altars). This year’s celebration was filled with a range of engaging activities and events, creating a space where everyone could participate in this cherished Mexican tradition.
Throughout the weekend, visitors enjoyed traditional altar displays, each one uniquely dedicated to honoring departed souls. These altars, adorned with candles, flowers, and personal mementos, served as a powerful focal point of the celebration, inviting attendees to reflect, connect, and leave their own offerings. Additionally, face-painting stations provided opportunities for children and adults to decorate themselves with the classic sugar skull designs, adding a sense of unity and fun to the experience.
The event featured live music and dance performances that highlighted the vibrant culture and rich history of Día de Los Muertos. From lively mariachi bands to graceful Folklorico dancers, each performance brought Old Town’s streets to life. Storytelling sessions provided families with a chance to learn more about the history and significance of the holiday, making the experience as educational as it was meaningful. Workshops on seed art, flower crafting, and calavera (sugar skull) decorating allowed attendees to learn new skills and take home personalized souvenirs that they crafted themselves.
For those with an appetite for authentic flavors, our participating restaurants and food vendors offered delicious Mexican cuisine, seasonal favorites, and themed treats. Guests savored tamales, tacos, champurrado, and traditional pan de muerto, immersing themselves in the culinary side of Día de Los Muertos.
We owe an immense amount of gratitude to our incredible sponsors who made this celebration possible. Thank you to Casa de Freds, Casa Guadalajara, Cafe Coyote, Bazaar del Mundo, Trattoria Don Pietro, El Centro Artesano, El Sueño, Fiesta de Reyes, Hacienda Hotel, Old Town Mexican Cafe, Old Town Trolley Tours, Whaley House Museum, Rockin’ Baja Lobster, Tako Sushi, Old Town Tequila Factory, the Western Inn, and Bonehead Burgers. Each sponsor played a crucial role in creating an immersive and welcoming event for our community.
Special thanks are also due to the dedicated staff and volunteers at Old Town San Diego State Historic Park and the Old Town San Diego Chamber of Commerce. Their commitment and enthusiasm ensured every detail was perfectly executed, from the setup of altars to the smooth flow of activities. We also extend heartfelt appreciation to the Boosters of Old Town San Diego, whose volunteers went above and beyond to assist with guiding visitors, maintaining the festive atmosphere, and helping with countless behind-the-scenes tasks.
We are grateful to all the families, tourists, and community members who joined us to celebrate Día de Los Muertos this year. Old Town’s annual celebration is a beautiful reminder of the power of memory, family, and cultural heritage, and we are thrilled to have shared it with so many. Thank you for making this year’s event a success, and we look forward to gathering again next year for another celebration of life, love, and remembrance.
